Can we achieve perfect skin? We are so used to being marketed to that we are now immune and think that perfection is an acceptable and achievable beauty standard.

 

Having spent more than a decade in marketing, I have seen countless retouched images used with the sole purpose of selling more products. Images of flawless skin and perfect bodies were created and suggested as attainable. Is perfection as a beauty standard realistic or attainable? Perhaps, they are not meant to be attainable so it keeps us buying more.